Plant-A-Tree

DreamyGems Forest — Plant a Dream
Wear the stars. Grow the forest.

Every order over $149 plants a tree. Every tree grows a dream.

1. Campaign Background

Our planet is facing unprecedented challenges.

According to the United Nations Environment Programme (UNEP), approximately 10 million hectares of forest are lost every year — an area roughly the size of 27 football fields vanishing every single minute. Drought, desertification, and climate change are consuming once-fertile lands — from the sweeping sands of the Sahel in Africa to the Gobi Desert in northwest China. More and more land is turning to dust.

The jewelry industry, meanwhile, has traditionally relied on mining. Behind every gemstone and precious metal lies the potential for land degradation and ecological harm. DreamyGems chose a different path from the start: we use 100% recycled precious metals, reducing our footprint on the planet at the source.

But we believe environmental responsibility shouldn’t stop at “doing no harm” — it should actively pursue restoration.

That’s why the DreamyGems Forest campaign was born. We want to turn every purchase into tangible good for the planet. What you’re buying isn’t just jewelry — it’s a growing patch of green.

2. Campaign Mission

The mission of DreamyGems Forest is simple: Make every purchase an act of restoration.

We believe in three things:

  1. Shopping can have a heart. Every order is more than a transaction — it’s a choice to use the power of your purchase to plant a real tree for the planet.
  2. Sustainability demands transparency. We don’t deal in vague “green promises.” We tell you exactly where your trees are planted, which species we use, who plants them, and how many have gone into the ground. Every single tree is traceable.
  3. Small actions grow into forests. One tree may seem insignificant — but a thousand, ten thousand, a million trees can transform an entire landscape. Just like every piece of DreamyGems jewelry: formed from countless tiny points of starlight.

Our vision: By the end of 2027, DreamyGems Forest will have planted at least 10,000 trees in desertified regions worldwide, restored at least 5 hectares of degraded land, and created sustainable jobs for local communities.

3. How It Works

Joining DreamyGems Forest takes just three simple steps:

Step 1: Shop as Usual
Browse and shop your favorite jewelry on the DreamyGems website. No extra steps. No extra cost.

Step 2: Hit $149 in a Single Order
When your single-order total (after discounts, before shipping) reaches $149 or more, our system automatically logs one tree for that order.

Step 3: We Plant It for You
Each year, DreamyGems tallies up the qualifying orders and pays our reforestation partner accordingly. Professional planting teams then handle the actual planting in desertified regions. You can follow our cumulative tree count and project progress in real time on the “Forest Progress” page.

Important Notes:

  • The $149 threshold applies to the final paid amount of a single order. Multiple orders cannot be combined.
  • Refunded orders don’t count toward the planting total.
  • This is a DreamyGems philanthropic initiative. No personal customer information is shared with our planting partners.
  • Planting totals are updated once a year.

4. Where We Plant

DreamyGems Forest currently focuses on two of the world’s most severely desertified regions:

▎Region 1: The Sahel, Africa — The Great Green Wall Corridor

Stretching along the southern edge of the Sahara, the Sahel spans Senegal, Mauritania, Mali, Burkina Faso, Niger, Nigeria, Chad, Sudan, Ethiopia, and beyond. It’s one of the most severely desertified regions on Earth, where communities have long endured drought, sandstorms, and food insecurity.

We support the African Union-led Great Green Wall initiative — an ambitious effort to restore 100 million hectares of degraded land, create 10 million green jobs, and sequester 250 million tons of carbon by 2030.

Tree Species (all native, drought-adapted):

  • Gum Acacia (Senegalia senegal) — Deep-rooted, excellent sand-fixing ability, and produces commercially valuable gum arabic.
  • Desert Date (Balanites aegyptiaca) — Extremely drought-resistant, edible fruit, oil-rich seeds.
  • Baobab (Adansonia digitata) — Africa’s “Tree of Life,” exceptional water storage, fruit rich in Vitamin C.

▎Region 2: Minqin County, Gansu Province, China — “Desert Edge Ecological Forest” Project Area
Located in northwest Gansu Province — at the northeastern end of the Hexi Corridor and downstream of the Shiyang River — Minqin County is flanked by the Tengger and Badain Jaran Deserts on three sides. By 2012, desertified land already covered 94.5% of the county, with the desert advancing toward the oasis at 3–4 meters per year — displacing local residents as ecological refugees.

We support the local “Desert Edge Ecological Forest” project, which stabilizes drifting sand and restores vegetation through the planting of saxaul trees (Haloxylon ammodendron).

Tree Species:

  • Saxaul Tree (Haloxylon ammodendron) — A desert “pioneer species,” extremely drought and salt tolerant, with roots reaching 5–10 meters deep. One mature saxaul can stabilize approximately 10 square meters of sand.
  • Sea Buckthorn (Hippophae rhamnoides) — Nitrogen-fixing and sand-stabilizing, vitamin-rich fruit that supports local economies.

5. Our Partner

DreamyGems Forest partners with two leading international non-profit reforestation organizations: One Tree Planted and the China Green Foundation.

Founded in 2014 and based in Vermont, USA, One Tree Planted is a global leader in reforestation. By the end of 2025, the organization had planted over 50 million trees across 43 countries — with another 15 million projected for 2026.

The China Green Foundation is a national public fundraising foundation in China. Granted Special Consultative Status with the UN Economic and Social Council (ECOSOC) in 2003, it holds multiple international roles: Civil Society Organization Observer to the UN Convention to Combat Desertification (UNCCD), Global Partner of UNEP’s “Wild for Life” campaign, Global Member of the International Union for Conservation of Nature (IUCN), and Global Partner of the UN Decade on Ecosystem Restoration.

Each year, DreamyGems pays the corresponding reforestation fees to either One Tree Planted or the China Green Foundation, based on the number of qualifying orders. The partner organization then coordinates with local professional teams to complete the actual planting and provides DreamyGems with official planting certificates.

  1. Transparency & Impact Tracking

We’re committed to full transparency at every stage of DreamyGems Forest.

▎Annual Dashboard

On the dedicated “DreamyGems Forest” page, you’ll find:

  • Total qualifying orders and corresponding donation amounts
  • Cumulative trees committed to planting
  • New trees planted this year
  • Planting distribution by region
  • Total land restored (hectares)
  • Estimated carbon sequestered (tons)

▎Planting Certificate

Every customer whose single order reaches $149 will receive a personalized digital “DreamyGems Forest Planting Certificate” by email the following year, featuring:

  • Certificate number
  • Corresponding order number
  • Trees committed (1 tree)
  • Planned planting region
  • Planting year

(Note: Certificates are digital commemorative documents and do not correspond to a specific physical tree. Large-scale reforestation projects plant and manage trees in community groups.)

7. Frequently Asked Questions

Q1: How is the $149 threshold calculated?
A: It’s based on the final paid amount of a single order (product total after discounts and coupons), excluding shipping and taxes. Multiple orders can’t be combined.

Q2: Do I need to pay extra?
A: No. All planting costs are covered by DreamyGems. You simply shop as usual.

Q3: Where are the trees planted? Can I visit?
A: Trees are planted primarily in the Sahel region of Africa and Minqin County, Gansu Province, China. These areas are remote and ecologically fragile, so we don’t recommend individual visits. Instead, we share progress through quarterly reports and on-site photos.

Q4: Will the trees actually survive?
A: Our partner, One Tree Planted, works with local professional teams, selects native drought-adapted species suited to the local climate, and provides ongoing care and monitoring after planting. While desert planting is challenging, scientific species selection and maintenance deliver survival rates far above random planting.

Q5: If I return my order, will the tree still be planted?
A: Refunded orders are deducted from the planting total and don’t count toward that quarter’s planting.

Q6: Can I choose where or what to plant?
A: Individual selection isn’t available yet. We plan planting based on each region’s ecological needs and planting seasons, so every tree goes where it’s needed most.

Q7: Will this campaign continue indefinitely?
A: DreamyGems Forest is our long-term environmental commitment, planned to run at least through the end of 2027. If any changes are made, we’ll announce them on our website at least 30 days in advance.

8. Call to Action

Every piece of DreamyGems jewelry carries the romance of starlight.
And now, it carries the hope of a forest too.

Spend $149 in a single order, and we’ll plant a tree in the desert for you.

Ten years from now, when you wear that jewelry again,
that tree may have grown into a canopy of shade —
holding back the sand for distant lands and bringing hope to the people who call them home.

This isn’t a marketing campaign. It’s a promise.
— DreamyGems. Wear the stars. Grow the forest.

Shop Now — Plant Your First Tree →